Be safe and respectful
Do not threaten, harass, stalk, bully, shame or encourage violence against anyone. Do not organise targeted abuse or use degrading content to silence another person.
Do not attack or dehumanise people based on race, colour, ethnicity, nationality, religion, caste, sex, gender, gender identity, sexual orientation, disability, serious illness, age or another protected characteristic.
Protect children
Lure has zero tolerance for child sexual exploitation, grooming or sexualisation. Never request, create, publish, store or share exploitative material. Never use Lure to arrange unsafe contact with a child.
Accounts are for people aged 16 or older. Do not evade age assurance or help an underage person hold an account. If a child may be in immediate danger, contact local emergency services and the appropriate child protection authority.
Make the web “I am 16+” declaration only for yourself. Do not submit another person's Apple age range, App Attest key or app transaction. If an available assurance path cannot be completed, use manual review or support.
Do not publish sexual exploitation
Do not publish non consensual intimate material, sexual coercion, sexual exploitation, hidden intimate recordings or threats to share intimate material. Other adult sexual content can also be restricted or removed based on context, severity and service rules.
Do not promote self harm or dangerous acts
Supportive discussion and recovery stories are welcome. Content that encourages, instructs or glorifies suicide, self harm, eating disorder behaviour or dangerous challenges is not. Lure is not a crisis service.
Respect privacy
Do not expose private addresses, phone numbers, financial details, identity documents, medical information, private recordings or information that could create a risk of harm. Do not record or publish a private conversation where consent is required.
Use content you have the right to share
Publish only audio, music, performances, artwork, GIFs and other material that you own or are authorised to use. Give credit where required. Do not remove rights information or evade technical protections.
The publishing flow requires you to confirm that you own the audio or have permission to publish it on Lure.
Be authentic
Do not impersonate another person or organisation. Clearly disclose parody, fan or automated accounts where confusion is likely. Do not run scams, deceptive promotions or fraudulent fundraising. Do not distribute malware or seek passwords, authentication codes or financial details.
Do not manipulate Lure
Do not buy, sell or automate fake views, listens, likes, saves, follows, comments or reports. Do not spam repeated content, mentions or links. Do not evade a block, suspension, age check or moderation decision.
Do not facilitate illegal or seriously harmful activity
Do not use Lure to facilitate terrorism, violent extremism, human exploitation, illegal weapons, illegal drugs, fraud or other unlawful conduct. Documentary, educational, newsworthy or counterspeech context can be considered, but context does not guarantee content will remain available.
Graphic and distressing material
Lure may remove or restrict graphic violence, cruelty or distressing material. Public interest context can be considered, but may still require restriction.
Checks before publication
Relevant content is checked before publication using AWS Transcribe and toxicity features, Rekognition and Bedrock Guardrails. Uncertain results receive human review. Pending content is not public. Lure remains locked if required production moderation configuration is missing.
Reporting and blocking
Report an account, post, comment or audio when it may breach these Guidelines. Choose the closest reason and add useful context. Do not make knowingly false or retaliatory reports. Urgent child safety, violent threat and immediate harm reports remain available even when an account is blocked.
Blocking removes follows and hides affected posts, comments, search results, connections and activity in both directions. The other account is not told. You can review blocked accounts in Profile Settings under Privacy.
For urgent danger, contact local emergency services. For Lure safety support, use the support form or email shahhinsarlak@gmail.com.
Enforcement and appeals
Lure may filter, reject, reduce access to, remove or preserve content. It may disable features, restrict an account, suspend an account or permanently delete an account. Decisions consider severity, context, intent, harm, public interest and relevant history.
Apparent child exploitation, credible threats or other unlawful material may be reported to appropriate authorities. Relevant records may be preserved where law or safety requires it.
Where appropriate, creators receive reason safe status and an appeal option in Profile Settings. Appeals can also be sent to shahhinsarlak@gmail.com. Some urgent actions can occur before notice.